1. Consumer profile
- Data on democraphics, household members, employment, education and household income
2. Consumer's current conditions
- Current housing information /reason to choose/, problems & challenges
- Satisfaction level of current housing
- Future needs & trends - Buyer's needs & requirements /by duration,location, area & interested square/
- Payment conditions & opportunities
- Buying decision making factors /Prestige of location, building & construction company/
- Reason to change current house
3. Features of project location & building
- Location and landscape suitable for purchase /nature, environment, school, kindergarten and etc./
- Construction general planning /area, blocks & number of total apartments, of floors & of apartments per floor/
- House exterior /construction design, facade colour, model, material & etc./
- House Interior /design trend, interor design material choice/
- Apartment layout, main and auxillary requirements (design, window view, fire and sanitary requirements/
- Height of ceiling, window size, lobby area
- Project landscape plan /playground, green area, open parking capacity, separating fence height, colour and design and etc./
- Closed parking capacity & security
- Information on commercial area /essentials and desired service centers/
- Average expected price of houses that meet the requirement and needs of potential buyers
- New marketing ideas, proposals, consultations and feedback channel
4. Property management
- Auxillary services required for housing & communal services /call center, delivery & others/
- Price setting for housing & communal services
5. Marketing promotion
- Information source
- Impact of information to buying decision
Time to prepare:
30-45 days
Pricing & conditions:
From ₮10,000,000 to ₮20,000,000 depending on scope and rating